Asena Arica
Dove’s Incredible New PR Campaign Aims To Change Women’s Image In Media
To break the unrealistic image of women portrayed in media, Dove and Mindshare Denmark have teamed up to create an amazing campaign called Image_Hack. As a prominent brand in the beauty industry, Dove plays a part in gender presentations in the …
Audi’s Sandbox Is The New VR Experience For Big Kids
Audi creates a new virtual reality campaign inspired by the children’s sandboxes. The campaign is designed by the Norwegian creative agency POL. Titled Enter Sandbox, Audi Norway combined a sandbox installation with virtual reality to enable the drivers test-drive the …
Ikea’s New Campaign Makes Tiny Living Spaces More Practical
Ikea is now up to something that goes well with social media, a group of video series that called ‘Square Metre Challenge’ for the small living spaces. The idea of the project is just as simple as the designs: Ikea …
A Swedish Composer Creates The Symphony Of Stockholm With Surface Pro 4
Collaborated with JMW, Microsoft promotes its new product in an interesting way and this time, cityscapes accompany the new spot. What does Stockholm sound like? To promote its Surface Pro 4 in Sweden, Microsoft gives the answer. To create a “symphony” …
Mercedes-Benz Introduces Its New Feature With The Help Of The ‘Stranger Kids’
Highly inspired by the Netflix hit, “Stranger Things”, Mercedes-Benz goes cool to advertise its new parking feature. This fascinating ad says it all, a retrospective aspect of the classic American neighborhood and a group of kids with bicycles. Mercedes-Benz presents the …
Bacardi Offers ‘DJ Simulator’ On Instagram
Bacardi has just launched the World’s First Instagram DJ experience for its Stories feature and teamed up with Swizz Beatz for the virtual campaign. Bacardi loves to integrate music on their projects and mixes them with a tech-edit on marketing …
Adrien Brody Stars In ‘Come Together’ Ad, Directed By Wes Anderson For H&M
Get ready for the season’s most artistic Christmas-ad collaboration, because H&M and adam&eve DDB rocks it again this year! It is commonly known that H&M always releases one of the greatest Christmas advertorials in holidays, so the expectations are always …
Dove’s “Real Beauty Beats” Campaign Measures Men’s Heartbeats
Dove has released its next video for the ongoing “Real Beauty” campaign named “Real Beauty Beats”. It’s sure to touch your ‘heart’. Created in Portugal, the ad was made by the Black Ship agency. The film takes place in an empty …
A Nice Move: IKEA’s Divorced Dad-Ad
Life happens and divorce is a part of it. Divorce has become a topic of interest in businesses all around the world and now, IKEA is one of them. The ad, Every Other Week, is about a father and his …
BMW Does It Again With Its “Wait Or Drive” Ad
BMW’s new ad is routing Tesla‘s new model for its timeless waiting lists. The question for the users is, “Will you wait, or drive?” Famous for its sarcastic marketing approaches, BMW is caving in Tesla’s Model 3 with its competitor-model …
