Asena Arica
MINI Revamped Their Branding And Logo And It’s – More Minimal
MINI has revealed their new logo that will start appearing on the brand’s products from March 2018. German agency, KKLD has worked on the reduced design as authenticity and long-term value define the new brand image, which will be seen …
In Collaboration With Google And BBH, Nike’s Hyper Court Combine Digital And Physical
Nike, Google and BBH Singapore came together to create the world’s coolest and most technological basketball courts, inspired by the legendary basketball superstars. This is the second year of BBH Singapore, though we remember them from their Unlimited Stadium project. …
IKEA Tells You How To Place Your Christmas Tree, With The Help Of AR
As December begins and the holiday season rises up, Christmas trees become more and more important, and so do their placements. For those new to Christmas Tree decorations, this is for you. IKEA’s augmented reality app IKEA Place, is eager to help …
BMW Test Drives Snapchat’s AR Lenses In Their 3D Car Ad
BMW designed a car inside Snapchat’s AR lenses, that almost looks like it’s real and ‘driveable’. The automobile brand is the first to create a 3D augmented reality kind of a product partnering with Snapchat to roll out the new …
Toyota Repositions The Brand In The Concept Of ‘Mobility’
Toyota doesn’t just want to be called an automotive brand anymore. Continuing its evolution as a mobility company with its first-ever global marketing campaign, Toyota has launched “Start Your Impossible” in 24 countries to celebrate the brand’s global sponsorship of …
We May Have A Lot To Learn From Samsung Galaxy’s “Growing Up” Ad
Just before the launch date of the iPhone X, Samsung rolls out a new spot which is entirely about mocking Apple — and we didn’t see it coming. As we all know, this is not the first time Samsung mocked …
Hyundai Is Teasing The Clichés Of Luxury Marketing In Their Latest Ad, “Feel The Feeling”
To promote N Series, Hyundai partners with R/GA and Old Spice director Tom Kuntz for a series of ads that poke fun at luxury consumption. R/GA was chosen to lead strategy and creative for the launch of Hyundai’s sub-brand ‘N’ …
Audi Is Using Data-Driven Digital Billboards To Display Current Road Conditions
Audi and BBH London launch a digital OOH campaign on using APIs and public data to present contextually relevant digital billboards on roadside displays. To promote real-time driving conditions, Audi used original data to measure current driving conditions to endorse …
A Showcase Of 10 Creative Portfolio Websites For Design Inspiration
Here are the most bold and impressive portfolio blogs to give the creative community what they need. With their great user interface design and visual identity, each website is perfect and have their own spirit. We’re presenting the most attractive …
Volvo’s “Human Made Stories” Is One Of The Greatest Film Series Made About Innovation
Volvo has released two new short films sponsored by Sky Atlantic, the project celebrates human innovation. The new films from Human Made Stories are called ‘Nemo’s Garden’ and ‘Music of the Mind’. They are directed by directors Edward Lovelace and …
HERE Collects Real-Time Traffic Data From Audi, Mercedes And BMW Cars
HERE Technologies announced the launch of the new generation of its HERE Real-Time Traffic service. It is the first global service on the market that integrates live vehicle sensor data from Audi, BMW and Mercedes-Benz vehicles with traffic probe information, …
Mercedes And Nike Honor The LGBTQ Community With Their Amazing Ad Campaign
To celebrate Pride Month, Mercedes revealed a transphobia mural for Toronto Pride and Nike collaborated with vogue legend, Leiomy Maldonado to be part of their “Be True” campaign. Lesbian, Gay, Bisexual, Transgender and Queer Pride Month (LGBTQ Pride Month) is …
