Audi’s Campaign #CatchtheUnseen Inspires People To Explore Sweden
Audi launched a first-of-its-kind competition, called #CatchtheUnseen, where people were challenged to take the instagram photos further than anyone else. Audi, with the help of Swedish agency Åkestam Holst, launched a microsite with the map showing where the most Instagram photos …
Mercedes-Benz Car Builder On Instagram
Mercedes-Benz’s GLA Car Builder on Instagram takes you on a guided journey to explore and customise your new car. Mercedes-Benz Car Builder created by agency Razorfish, takes advantage of Instagram’s linking capability. The builder uses hundreds of linked accounts and …
Heineken Contest: The Dream Island
Heineken has launched “The Dream Island” campaign, an innovative approach to inspire people to open their world and realize their unfulfilled dreams. It’s easy to have a dream, and it’s even easier for that dream to remain only a dream. …
Dove Social Media Campaign: #SpeakBeautiful
Dove’s social media campaign, #SpeakBeautiful, will encourage women to realize the role their online words play in impacting their confidence and self-esteem. As a part of the marketing campaign #SpeakBeautiful, to boost self esteem on Twitter, the social network and Dove …
Durex Valentine’s Day Campaign: 50 Games To Play
Durex is encouraging couples to forget chocolates and roses this Valentine’s Day and try something sexy instead. The “50 Games To Play” campaign launches Durex’s latest product, Performax Intense, a condom designed to help couples be more in-sync during sex. The campaign was …
Gap Launches #SpringIsWeird Campaign On Instagram
Gap has launched a 12-part “microseries” on Instagram video for its upcoming Spring campaign, called “Spring is Weird”. Gap’s advertising agency Wieden + Kennedy has created a series of 12 short films, each only 15 seconds long, telling a love …
Volkswagen Social Campaign: #PoloTag
Volkswagen created a real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it. For 6 days, in three major cities, South Africans played the “PoloTag” social game. …
