Volvo Builds Up An Open-for-All Digital Library To Share 60 Years Of Safety Knowledge
The brand is building an easy to access-online library, promoted with a short film. It’s increasingly come to light that women are more likely to get injured in a car crash–partly because male crash test dummies are the standard. Feminist …
Meet Liv, The New Virtual Ambassador For Renault Kadjar, “Escaping To Real”
It is truly undeniable that the border between reality and virtual world becomes blurry day by day. Therefore, its brands’ own rights to think why not mix them and create a world between two? With the help of Publicis Conseil, …
Burger King Uses Augmented Reality To “Burn That Ad” Digitally
Burger King is encouraging fans to ‘burn’ its rivals in digital platforms, thanks to a new mobile app feature that sets competitor billboards to flames. The Burn That Ad uses augmented reality to entice the Burger King app users in …
20 Amazingly Clever and Creative Print Ads That Stand Out!
20 double-paged print ads that represent the epitome of creativity! It’s a common perception to imagine print ads don’t have room for innovation, but this is untrue. These magazine spreads prove that thinking outside the fold can let creative seep …
20 Mobile App Websites For Design Inspiration
Here is an inspiration gallery of mobile app websites that every designer should have a look at. These app websites are great examples of UX design! Let’s assume that you had an excellent idea for a mobile app and you …
IKEA Is Highly Impressed By The Luxury Industry – And Is Not Afraid To Show It
Ikea and luxury are probably the most opposite words and that’s exactly the point that McCann Spain has been joking about, in a classy manner. McCann and the Swedish-founded company previously created “Allen Key”, highlighting how Ikea items can appear …
Renault And Publicis Italy Are Selling A Limited-Edition SUV Through A Facebook Messenger Chatbot
Thanks to the frequent usage in artificial intelligence technology, Renault Captur’s Tokyo limited edition will only be available for pre-order via a Facebook Messenger chatbot. To honour the Japanese capital, Renault Italy is launching a limited-edition SUV and to promote …
A MINI Car With Grand Imagination: The New Campaign Highlights Countryman’s Animated Films
MINI Cooper USA rolled out a digital campaign to flaunt the Countryman’s spacious cargo space. Titled “Created in a Countryman”, the campaign is designed in partnership with MINI‘s digital agency 360i, and uses stop-motion technique in short films that are …
Lowe’s Is Using VR Technology Allowing Its Customers To Try Products In-Store Before They Buy
Lowe’s customers can now try products before they buy thanks to the company’s latest VR initiative, named Holoroom Test Drive. Lowe’s, a major North American retailer of home improvement goods, and operates stores in the United States, Canada, and Mexico, …
Let’s Keep Traveling Forward – Airbnb’s New Campaign Responding To President Trump’s Travel Ban
Airbnb has launched a new campaign fighting against Donald Trump’s travel ban after the U.S. Supreme Court upheld restrictions on people coming to America from Iran, Libya, North Korea, Syria, Venezuela, Somalia and Yemen. Produced by the California based production …
Budweiser Celebrates Its Deep Connection With Music And Uses Google Search To Show It
Budweiser has revealed a new campaign, Tagwords, inviting music and beer lovers to discover the brand’s worth-seeing history with music and amazing stars via Google search. Created by the Brazilian ad agency Africa, Budweiser‘s new OOH campaign is built around …
Just Like You – Mercedes-Benz’s New Campaign Created By Antoni
Imagine a car that behaves you well like your precious smartphone does! To promote its new Mercedes A-Class, Mercedes-Benz has released a new campaign named, “Just Like You”. Created by Antoni Berlin, the new campaign, “Just Like You”, focuses on …
