
AI News of July
Apple Unveils “Apple Intelligence” & Musk Warns Against LeaksĀ Apple has introduced “Apple Intelligence,” a groundbreaking feature set to transform the user experience across iPhone, iPad, and Mac devices. This new feature aims to enhance productivity, creativity, and connectivity for …

Maximizing Revenue: Upselling Opportunities for Digital Marketing Agencies
Have you ever wondered how much potential revenue your digital agency might leave on the table by not considering upselling opportunities? According to the book Marketing Metric, the typical odds of closing a sale are 60ā70% with an existing customer, …

Define Your Agency Values to Attract Clients Who Share Your Vision
Are you one of those thinking that defining your agency’s values is merely an administrative task? Articulating your agencyās values is a strategic move attached to your business goal and marketing strategy. So much so that, it builds a strong …

Key Takeaways from Netflix’s Digital Marketing Strategy
Founded by Reed Hastings and Marc Randolph in 1997, Netflix is now a household name getting more and more popular among people from all around the world. Of course, it is not a coincidence, but rather it is the outcome …

Grow Your Agency’s Influence: The Power of Speaking at Marketing Events
The digital hustle is real and weāve all been there ā lost in the sea of amazing digital agencies, all vying for the same attention. But what if there was a way to cut through the noise and establish your …

AI News of May
UN Takes Historic Step: International Guidelines Established for AI Development The United Nations General Assembly has approved a draft framework, backed by over 120 member states, for the development & use of AI systems.Ā The core principle of this resolution …

5-Step Guide: How to Get More Attendees for Your Marketing Event
In today’s environment fueled by AI, it’s easy for digital marketers & agencies to assume that faceless online interactions are the future of marketing. But, in-person and online/virtual marketing events remain a powerful tool for building relationships, boosting brand awareness, …

5 Beauty Marketing Trends You Must Know for a Glowing 2024Ā
The beauty scene is set to sparkle in 2024, as an industry is projected to reach approximately $580 billion by 2027. With fresh beauty marketing trends stirring up excitement, we’re seeing transformative ways brands connect with us. From leveraging AI …