
Reputation Management for Agencies: The Secret Weapon You’re Not Using (But Should Be)
If we say reputation management for agencies is everything, we’re not exaggerating. Did you know that 97% of consumers read online reviews before making a decision? Another study shows that 85% of people trust online reviews as much as personal …

Maximize Digital Agency Profitability with 7 Cost-Effective Tactics Not to Leave Money on the Table
Digital agency profitability hinges on attracting new clients and optimizing every key aspect of operations. With profit margins for most marketing agencies ranging from 10% to 20%, strategic management can make a substantial difference for the sake of agency profitability …

Authentic Pride Month Marketing Strategies & Insightful Digital Campaign Examples
When Pride Month is around the corner, brands race to develop the best authentic Pride Month marketing strategies and campaigns. It’s a time when the LGBTQIA+ community and its allies come together to celebrate love, equality, and diversity. However, simply …

Digital Marketing Agency vs Freelancer: Pros and Cons for the Right Decision
Deciding which side you should take in the ultimate comparison of digital marketing agency vs freelancer requires a careful evaluation of pros and cons. Luckily, you’ll learn every critical piece of information you need about choosing a digital marketing agency …

Don’t Lose Your Clients! Build Customer Satisfaction for Digital Agencies
To stand out, you have to ensure customer satisfaction, and the foremost step to take is what 76% of companies now do: providing customer support outside of typical business hours. This is a great way to demonstrate a company’s commitment …

Digital Marketing Agency Onboarding Process Explained (With a Downloadable Checklist)
Streamlining your digital marketing agency’s onboarding process is one of the most important yet overlooked steps. Luckily, with this guide, you’ll be well-equipped to provide your clients with detailed information regarding your marketing endeavors. How your agency handles the onboarding …

9 Effective Pharmaceutical Marketing Strategies (with Examples and 4Ps)
Pharmaceutical marketing comes with its unique challenges and opportunities. And we know that your aim, as a pharmaceutical marketing professional, is to craft strategies that not only comply with regulations but also effectively reach and engage your target audience. In …

Top Digital Agency Logo Ideas for Designers
Treated as an afterthought but is a priority, you call it logo and we call it “Your Brand’s Identity.” Every day, you come across thousands of logos, but how many do you remember? If the logos don’t have the wow …

Top 10 Digital Marketing Job Boards You Need to Know in 2024
If you’re on the hunt for a career in digital marketing, job boards can be your gateway to success. As the digital marketing market is booming, valued at approximately USD 477.8 billion in 2022 and expected to grow at a …

Unpacking Zara’s Marketing Strategy & Marketing Mix
Zara owes much of its success to its clever marketing strategy. When you take a closer look at what’s driving this success, the 4Cs of marketing immediately stand out as a key concept that deserves attention. The 4C concept was …

Digital Marketing Agency Interview Guide: Common Questions & Strategies
Preparing for a digital agency interview involves understanding the scope of questions you might face, ranging from general questions about your background to detailed discussions on digital marketing strategies. With global digital advertising spending expected to reach $752.8 billion in …