Edelman

Annual Business Planning Checklist for Digital Agencies

Fri, 13 Dec 2024 14:57:34 +0000

Planning for success shouldn’t feel like guesswork. A solid annual business plan keeps your digital agency focused, efficient, and ready to seize new opportunities. From evaluating the past year to setting actionable goals, this guide has you covered. Are you ready to create a roadmap that sets your business up for growth and success in …

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Top Digital Marketing Agencies in Florida: Complete 2025 Guide

Fri, 13 Dec 2024 14:04:33 +0000

As marketers and related businesses know, Florida has quickly become a hotspot for digital marketing, with businesses across the state embracing several strategies to thrive in the ever-growing online world. In 2023, the U.S. digital advertising market reached a record high of $225 billion, marking a 7.3% year-over-year increase, and Florida played a key role …

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5 Strategies To Land More Ecommerce Clients in 2025

Thu, 12 Dec 2024 08:24:27 +0000

A flashy portfolio isn’t going to cut it when it comes to gaining more ecommerce clients. Agencies need to prove their expertise in driving online sales and demonstrate an understanding of the unique challenges ecommerce businesses face. From navigating seasonal trends to optimizing conversion rates, ecommerce brands need partners who can deliver results. It’s never …

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3 Ways Video Production Teams Are Using AI to Streamline Workflows

Wed, 11 Dec 2024 09:00:00 +0000

Artificial intelligence (AI) is crashing into the world of video production with just as much buzz as AI has generated in any other use case – possibly even more, because video creators are the people who make the buzz. Amongst the excitement, there are also fears about the impact of AI. Many are worried that …

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How to Start & Run an AI Marketing Agency in 2025

Tue, 10 Dec 2024 16:05:35 +0000

The digital marketing world has undergone a seismic shift in recent years, with AI emerging as a game-changer. From chatbots and predictive analytics to personalized recommendations and automated content generation, AI is transforming the way businesses connect with their audience. For those looking to explore opportunities in this space, understanding the AI agency business model …

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7 Best AI Marketing Agencies to Transform Your Digital Strategy in 2025

Tue, 10 Dec 2024 14:03:06 +0000

Artificial intelligence is no longer a futuristic concept—it’s the driving force behind some of the most successful marketing strategies, no doubt. As marketers already know, with the global AI market expected to soar to $747.91 billion by 2025, brands and businesses are using AI to revolutionize how they connect with audiences and achieve measurable results. …

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The Rise of Short-Form Video Marketing: How Brands Are Winning with Bite-Sized Content

Tue, 10 Dec 2024 12:47:52 +0000

Video marketing. Short videos. Instagram Reels. Youtube Shorts. Every social platform applied short-form videos in one way or another. What is the reason behind the shift towards shorter videos instead of longer ones or content delivered through text or images that happened over the past couple of years? Attention spans are shrinking. People want quick, …

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15 Best Web Design Agencies to Build Your High-Impact Website in 2025

Sun, 08 Dec 2024 20:35:15 +0000

Your website is the first impression your brand makes online, and it only takes seconds to captivate or lose your audience. Do you know that the first impressions are 94% design-related and users form an opinion about a website in just 0.05 seconds? If those numbers got your attention, here are more web design statistics …

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Why Omnichannel Marketing Automation is Essential for Modern Businesses?

Fri, 06 Dec 2024 14:16:19 +0000

Today’s consumers increasingly demand highly targeted, personalized interactions with brands regardless of the channels they use. That’s why omnichannel marketing has become essential for modern businesses, as it allows them to deliver seamless, hyper-personalized customer experiences across channels throughout each customer’s journey with a brand. And automation can make this journey a lot more efficient. …

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Best SEO Agencies for Startups & Small Businesses in 2025

Wed, 04 Dec 2024 11:29:00 +0000

With the right SEO strategy, search engines can become a stage to reach your target audience and showcase your best performance as a startup or ambitious small business. Mostly, startups and small businesses need to be heard by more people to create brand recognition. So, if you own one, you may start presenting your services …

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Learning Management System for Digital Marketing: How Can It Help?

Wed, 04 Dec 2024 08:31:27 +0000

Organizations that want to stay on top of a competitive game have to engage in continuous learning and skill development. In this comprehensive guide, we delve into the transformative power of Learning Management Systems (LMS) designed especially for digital marketing teams, revealing how these powerful platforms can bring training into the center, encourage collaboration, and …

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The Essential Role of Video Converting in Digital Agencies: How Can You Enhance Client Projects

Tue, 03 Dec 2024 11:15:18 +0000

Video content is the cornerstone of any good marketing strategy. It is essential to any digital agency wishing to attract a wider audience and see their projects rock. According to a recent study, viewers retain up to 95% of a message through video (as opposed to just 10% with text). What is more, landing pages …

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