Gucci Ads | Digital Marketing & Social Media Campaigns

2024 Guide to Marketing & Advertising Luxury Brands

Mon, 12 Aug 2024 15:35:19 +0000

As 2024 rolls in, the marketing trends, lifestyles wanted to be sold, and celebrities that resonate with luxurious brands’ audiences evolve, but one thing stays the same: luxury advertising is all about selling the desired lifestyles. In this guide, we want to show you how you can achieve this. But before that, let’s set a …

The post 2024 Guide to Marketing & Advertising Luxury Brands appeared first on Edelman.

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Mastering Luxury Branding: Strategies and Inspiring Examples

Thu, 14 Sep 2023 10:46:29 +0000

Welcome to the world of luxury branding, where opulence meets innovation, and exclusivity reigns supreme. In a market teeming with choices, luxury brands have mastered the art of standing out, often defining the standards of excellence themselves. Today, we delve into the fascinating realm of luxury branding strategies, offering a guiding light for brands and …

The post Mastering Luxury Branding: Strategies and Inspiring Examples appeared first on Edelman.

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Gucci’s Marketing Strategies and Examples Through Years

Thu, 01 Jun 2023 10:49:20 +0000

Since it’s humble beginnings as a leather goods importer in 1921 by Guccio Gucci, the Italian brand went on to conquer the luxury fashion industry thanks to some progressive, or even disruptive marketing strategies. Among countless other fashion houses that claim exclusivity and sophistication, Gucci’s marketing strategy takes all that and goes against the grain …

The post Gucci’s Marketing Strategies and Examples Through Years appeared first on Edelman.

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